London First

Publications. Policy. Oomph.

London First campaign to make London the best place in the world to do business, representing over 250 of the capital’s leading businesses. That’s over a quarter of London’s GDP. We’ve designed and produced a publications strategy, taking difficult and complex policy ideas and making them clear and engaging. The brief was to give the publications some oomph and we’ve turned them into documents people want to read. The strategy and design has been so successful it’s being applied throughout the London First brand.

London First

London First

London First

London First

London First

London First

London First

“Oomph is exactly what we were after, and what David Carroll & Co are helping to deliver!”

Graham Capper, Communications Director, London First

“David Carroll & Co developed a suite of materials, targeting influencers and decision makers within national and London government, and the capital’s business leaders. Our business members tell us the crisply designed documents succeed in presenting potentially dense policy in a way that is engaging, modern, clear and forthright.”

Catherine Shrimpton, Senior Marketing Manager, London First