Geddes | New brand

Tangrams. 15°. Telcos.

Geddes helps telecommunications and web businesses create clever customer contact. Tangrams are an ancient Chinese mathematical puzzle and are a perfect metaphor for how Geddes works: finding new ways of doing things within existing structures. The logotype is 2 tangrams, one on the direction of travel and the other raised 15° to show the slight change a Telco needs to improve it’s business. The identity is cool, classy and inventive to reflect the company’s brand values.