| New brand

Who gets what? Leaping fish. Euros. exists to expose ‘Who gets what?’ from the Common Fishery Policies. The identity is a leaping fish with a spine made from euros. Gutted and open with a distressed look it suggests the plight and state of our depleted fish stocks. Founder Jack Thurston says “The issues we deal with are particularly challenging and difficult and the fact that the identity is both friendly and functional is a very good thing. The identity is jaunty and it has humour which makes people smile. Your work allows us to cut through and punch above our weight.”