British Airways & Iberia | M&A branding

Merger. Tailfin. Connecting worlds.

We were invited by Communicate magazine to design a new logo for the BA / IBERIA merger. Our design sought to find the similarities between the two companies, just as the merger teams look to find connections in their businesses. It was a branding gift when we found BA within IBERIA which, once highlighted, became the starting point for the whole brand. Our vision was of a new company that would be ‘Connecting Worlds’.

British Airways & Iberia

British Airways & Iberia

British Airways & Iberia